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Frontside of postcard with logo in center. Backside of postcard – space to fill-in words which resembles logo.
Various silver coloured zip-lock bags. Each bag contains an item with a card. 2 words which resemble logo and illustrations are printed on each bag.
Closed brochure with claim on Cover. Opened – double page with photo and text.

A fundamental new positioning of an existing CI leaded to the next steps. A series of subtle messages in mailings caused attention with irritating text­fragments.

Ein CI-Relaunch führte zu den weiteren Schritten. Eine Reihe fein­sinniger Mailings mit irritierenden Text­fragmenten, erzielte die gewünschte Aufmerk­samkeit.

Concept, design: Manfred Veigl, Georg Wagenhuber

all works