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dr. claudia gossler

Facade of large glass windows in the street. Full front covered with pop-art style illustrations. Each window contains cropped part of face.

The seamless handover of the practice from one generation to the next should be visibly communicated. An image positioning of the new corporate identity as manifestation of the generational change. A design of the ground-level practice’s glass front was the most effective solution. A narrative at different speeds: Either of the slow moving pedestrian or the fast moving driver passing by.

Die nahtlose Übergabe der Praxis von einer Generation an die nächste sollte sichtbar kommuni­ziert werden. Eine Image­positionierung der neuen Coporate Identity, die dem Generationen­wechsel entsprechend ein Zeichen setzt. Die effektivste Lösung war eine Gestaltung der eben­erdigen Glasfassade. Eine Geschichte, lesbar in verschiedenen Geschwindig­keiten: Jener des langsamen Fußgängers oder jener des schnell Vorbei­fahrenden.

Full facade seen from opposite side of the street.
Close view of glass front design.
Inside dentist's practice. Looking trough half opened door of treatment room.
Close up of moveable light in treatment room.
Front and backside of businesscard.
Notepad for appointments.
Inside dentist's pratice. Several items on white table. Hand from side holding a dentist's drill.

visual concept, identity design, photos, illustrations: Manfred Veigl
web design, illustrations: Gerald Baumgartner