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Misawa & Workshop

Close-up of shoe shaft. Punched Logo in leather.
Branding
Black shoe box. Logo printed in gold at side and on lid.
Packaging
5 desktop browser windows with screenshot of home and subsites.
Website screenshots

Our job was to find an appropriate identity for one of the best shoemakers worldwide. One who won many international awards. Noriyuki Misawa visited – after he became master in Japan – Europe to ensure he really knows everything about the job of a shoemaker. In the Year 2013 he founded a new brand which immediately became a big success in Tokyo.

Es galt für einen der welt­weit besten, mit vielen Preisen aus­gezeichne­ten, Maßschuh­macher einen entsprech­enden Auf­tritt zu gestalten. Noriyuki Misawa bereiste als junger Meister Europa um sicher­zugehen, dass er nun wirklich alles über das Hand­werk des Schuh­machers kennt. 2013 begann die sehr erfolg­reiche Gründung einer neuen Marke in Tokyo.

Concept, design: Manfred Veigl
Webdesign, code: Gerald Baumgartner
Consulting: Mana Furuyama

all works